Privacy Policy

This Privacy Policy ("Policy") is published by prk97 ("we", "us", "our"), the operator of the website located at https://prk97.cam ("Website"). prk97 is an independent, English-language information resource providing editorial content related to online sports betting and casino gaming, with content specifically tailored for users in Pakistan.

We are committed to protecting and respecting your privacy. This Policy sets out the basis on which any personal data we collect from you — or that you provide to us — will be processed by us. It applies to all users of the Website regardless of location, device or the manner in which they access our content.

By accessing or continuing to use the Website, you acknowledge that you have read, understood and agree to the data practices described in this Policy. If you do not agree, you should discontinue use of the Website immediately. This Policy should be read in conjunction with our Terms & Conditions.

For the purposes of this Policy, the following definitions apply:

prk97 may collect and process the following categories of data:

3.1 Data You Provide Directly

• Name and email address submitted via contact or editorial enquiry forms;
• The content of messages or queries you send to us;
• Any other information you voluntarily share when communicating with us.

3.2 Data Collected Automatically

• IP address and approximate geographic location (country, city-level — e.g., Karachi, Lahore, Islamabad);
• Browser type, version and language settings;
• Device type, operating system and screen resolution;
• Pages visited, time spent on each page, scroll depth and navigation path;
• Referring website or search query that led you to the Website;
• Date and time of each visit;
• Cookie identifiers and similar tracking technologies (see Section 8).

3.3 Data We Do Not Collect

prk97 does not collect payment card details, bank account numbers, CNIC numbers, passwords, gambling account credentials, or any financial transaction data. We are an informational platform and do not process payments. References to Pakistani payment channels such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are editorial and contextual only — we do not integrate with these providers' systems.

Data is collected through the following mechanisms:

1. Direct submission: When you voluntarily complete a contact or enquiry form on the Website and submit it;
2. Automated technical collection: Via server logs, which automatically record IP addresses and HTTP request headers each time the Website is accessed;
3. Analytics tools: Via third-party analytics platforms (such as web analytics services) that collect aggregated and anonymised behavioural data about how users interact with the Website;
4. Cookies and local storage: Via cookies set in your browser when you visit the Website, as described in Section 8;
5. Referral tracking: If you arrive at a Third-Party Platform via a tracked referral link from this Website, the referral event (not your activity on the Third-Party Platform) may be recorded to attribute the referral correctly.

We process Personal Data for the following specific purposes:

We process Personal Data only where a valid legal basis exists. Depending on the nature of the data and the purpose of processing, we rely on the following bases:

• Legitimate Interests: The majority of our data processing — particularly analytics and security — is carried out on the basis of our legitimate interest in operating a functional, secure and well-performing information website. We balance our interests against the privacy rights of users and do not process data in ways that are disproportionate or unexpected.
• Contractual Necessity: When you submit an enquiry form, we process your contact details to respond to your request, which constitutes a pre-contractual step or legitimate communication.
• Legal Obligation: Where applicable law requires us to retain or disclose certain data — for example, in response to a valid court order — we process on this basis.
• Consent: Where we rely on consent (for example, for non-essential cookies), you may withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.

We may share Personal Data in the following limited circumstances:

1. Service Providers (Data Processors): We engage third-party service providers — such as web hosting, analytics platforms and email delivery services — who process data on our behalf. These providers are contractually bound to process data only as instructed by us and to maintain appropriate security standards.
2. Referral Attribution Partners: Aggregated or anonymised referral event data may be shared with Third-Party Platforms for commission attribution purposes. This does not include your browsing history, identity or any sensitive data.
3. Legal & Regulatory Compliance: We may disclose Personal Data where required to comply with a legal obligation, court order, regulatory authority request, or to protect the rights, property or safety of prk97, its users or third parties.
4. Business Transfers: In the event of a merger, acquisition, asset sale or restructuring involving prk97, Personal Data may be transferred as part of that transaction, subject to appropriate confidentiality protections.

We do not share Personal Data with any third party for their independent marketing purposes without your explicit consent.

The Website uses cookies and similar tracking technologies to support its operation and improve user experience. The following categories of cookies may be in use:

Essential Essential / Strictly Necessary Cookies

These cookies are required for the Website to function correctly. They enable basic navigation, page load optimisation and session management. They cannot be disabled without breaking core Website functionality.

Analytics Analytics & Performance Cookies

These cookies help us understand how visitors interact with the Website — which pages receive the most traffic, where users come from (e.g., via a cricket-related search query), and how long sessions last. Data collected is aggregated and does not directly identify individual users. We use this information to improve editorial content for Pakistani users.

Functional Functional Cookies

These cookies remember your preferences (such as language settings or regional context) to provide a more relevant experience on return visits. Disabling them may result in a less personalised experience.

Managing Cookies: Most modern browsers allow you to control cookie settings through their privacy or security menus. You may also be presented with cookie preference options on your first visit to the Website. Disabling non-essential cookies will not prevent you from reading content on the Website, though some personalisation features may be limited.

We retain Personal Data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention principles are as follows:

When data is no longer required, it is securely deleted or anonymised in a way that prevents re-identification.

We implement appropriate technical and organisational security measures to protect Personal Data against unauthorised access, accidental loss, destruction, alteration or disclosure. Our security practices include:

• Encrypted transmission of data via HTTPS (TLS);
• Access controls limiting data access to authorised personnel only;
• Regular review of our systems for vulnerabilities;
• Use of reputable, security-certified hosting and infrastructure providers;
• Contractual data security obligations imposed on all Data Processors.

While we apply diligent security measures, no transmission over the internet or electronic storage method is entirely secure. We cannot guarantee absolute security and accept no liability for breaches beyond our reasonable control.

If you become aware of any potential security vulnerability or data incident involving the Website, please contact us at the details in Section 15.

Depending on your jurisdiction and applicable data protection law, you may have the following rights regarding your Personal Data:

To exercise any of these rights, please contact us using the details in Section 15. We will respond to all valid requests within 30 days. In some cases, we may need to verify your identity before processing a request.

Please note that Pakistani data protection law is still evolving. The Personal Data Protection Bill has been under discussion in Pakistan's legislative process. Until any such legislation comes fully into force and effect, the extent of statutory rights may differ from internationally recognised standards. We apply reasonable privacy protections irrespective of specific statutory requirements.

If you are a parent or guardian and believe that a minor has submitted Personal Data to us through this Website, please contact us immediately using the details in Section 15. We will take prompt steps to delete any such data from our systems.

prk97 is an English-language platform serving users primarily in Pakistan. The following considerations are relevant to Pakistani users regarding privacy and data handling:

1. Pakistan's data protection framework is still developing. The Prevention of Electronic Crimes Act, 2016 (PECA) and related regulations address some aspects of digital data and cybercrime. Users are encouraged to understand their rights under applicable Pakistani law independently.
2. prk97 does not share Personal Data with the Government of Pakistan, Pakistan Telecommunication Authority (PTA), State Bank of Pakistan (SBP) or any other Pakistani regulatory body unless legally compelled to do so by a valid lawful instrument.
3. City-level geographic data (such as Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar) may be inferred from IP addresses by analytics tools in aggregated form only — we do not use this data to identify or profile individual users.
4. prk97 does not use Pakistan payment provider data in any form. References to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are editorial context only and do not represent any data-sharing relationship with those entities.

We may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or the services we offer. When we make changes, we will update the effective date at the top of this page. Where changes are material, we will endeavour to draw attention to them clearly.

Your continued use of the Website following publication of any revised Policy constitutes acceptance of those revisions. We recommend reviewing this page periodically to remain informed of how we handle your data.

If you have any questions, concerns or requests relating to this Privacy Policy or the processing of your Personal Data, please contact the prk97 data enquiries team using the details below. All privacy and data-related correspondence will be treated with confidentiality.